Innovate and model new products
The banking industry is becoming increasingly competitive, and now more than ever there is a need for banks to offer something unique in order to stand out from the crowd. At Fern, we have therefore built in a wide range of product definition parameters that can be combined in many different ways to enable you to tailor a product that responds to your customer’s needs – and made it simple and straightforward so that you can minimise your time to market.
Make personal banking personal again
Commercial banks are often viewed by the public as being impersonal and over-formal. Fern solutions include Customer Relationship Management features that can help you keep track of customer conversations, send tailored emails and letters, link scanned documents, and schedule appointments.
Expand your outreach
Serving hard-to-reach or rural locations can be challenging and expensive. The rapid growth of mobile technology has made alternative delivery channels a reality – enabling banks to go “the last mile” and deliver financial services where they’re needed. All of Fern’s solutions have been designed to easily integrate with a wide range of different mobile delivery channels, from tablets to POS to phones.
Attract underserved customer segments
Most underserved clients use informal products – including group savings, ad-hoc daily rate loans and more. Fern’s solutions combine the ability to offer both products that fit your existing client’s needs and those for new target markets, on a single platform – or to act as a “financial inclusion platform” that runs alongside your existing core banking system.
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