Data isn’t enough by itself. Using data in the right way can facilitate phenomenal experiences for the customer and healthy profits for your business. And yet finding meaningful information within large volumes of data is often a huge challenge – the technologists know how to extract data but don’t necessarily know what kind of behavioural analytics they’re looking for, and the business people know what they’re looking for but not now to access it.
Different types of business need to undertake different forms of analysis, and may need to use specialist tools. No problem – Abacus has inbuilt links to a number of financial management and business intelligence tools, and our open database architecture and extensive APIs make integration with other applications streamlined and straightforward.
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