Toronto, August 26, 2015. FERN SOFTWARE a fintech veteran, announced today that it has been selected to present at FinovateFall on Wednesday, September 16, in New York. It will be Fern’s first public presentation of BayTree, its revolutionary plug-and-play model Banking/CRM solution. This cutting-edge innovation follows hard on the heels of the company’s very successful launch of its SME and Loans Portfolio system, FaaSBank, throughout Ontario earlier this year.
BayTree delivers a new standard in in systems for credit providers with its API foundation, which focuses on making limitless flexibility, scalability and almost endless opportunities available for fintech clients to save time and money.
BayTree provides a disruptive API-Driven Ecosystem to facilitate growth for credit providers.
Providing business credit is at the heart of every economy. By giving the banks, credit providers and the new disruptive crowd funders, complete flexibility to respond to market demands and changes in direction, this ensures their survival and sustainability over the long-haul. By eliminating initial and ongoing development costs and bottlenecks, the flexibility gained by using BayTree can help credit providers grow their core business.
We’ve created an open, extensible platform upon which apps developers can build to allow innovative credit providers all over the world to succeed,” Mr Adam Stirtan, Software Architect, Fern Software. “Furthermore,” he added, “BayTree’s open API architecture allows speciality apps developers to create value for the credit providers, as well as enabling interactive tools to build a truly customer-centric experience for all concerned.”
The founder of Fern Software, Eamon Scullin, has extensive banking systems development experience: Fern has installations in inclusive financial institutions over 30 countries with in excess of 3 million borrowers being supported by its software. The company has offices in Australia, Canada, India, Ireland, Singapore, UK and USA. This has given the company the experience and expertise to understand how providers need to simplify the complexity of their services whilst at the same time maintain international compliance, auditability and security standards.
BayTree is designed to transform the banking experience for consumers and make it more relevant to commercial and social lending. FinovateFall is the perfect venue to showcase what a great product we have created and how it can revitalize credit providers. We want to meet apps developers, partners and clients from the financial services industry”, said Debbie Watkins, Managing Director Fern Software, APMEA.
She added, “We can confidently say our product, BayTree, takes credit providers to the next level and reflects all the hottest disruptive fintech trends. We are happy to officially announce BayTree is open for business and we are ready to partner with co-developers and clients.”
We’re very happy to welcome Fern to FinovateFall this year and we are sure the launch of their innovative BayTree API solution will be well received by the attendees in New York” Eric Mattson, CEO of Finovate.
P.S. For a 20% discount on attending FinovateFall, please use the promotional code FernSoftware20FF15 when you register here.
FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York City, the event offers an insight-packed glimpse into the future of money via a fast-paced, intimate, and unique format. FinovateFall is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit www.finovate.com
Press Release, Tuesday August 26, 2015
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