Russell T. Davies wrote the Dr. Who series. In a “Season 2 – Tooth and Claw” episode, he wrote:
You want weapons? We’re in a library. Books are the best weapon in the world. This room’s the greatest arsenal we could have. Arm yourself!
As owners and managers of financial institutions in developing nations, we know all too well that our customers’ opportunities are often limited when it comes to education and employment. Our families make the best of what they have.
Start local businesses,
Work hard at the jobs they can find,
Take advantage of all the educational opportunities they can, and
Save as much as they can for their children’s tomorrow
In fact, many of our customers and their families are so used to the things being the way they have always been that they don’t realise that technology has opened doors they never thought were possible.
Not only are multi-million dollar corporations investing in technology education projects in developing nations, like Dell’s India Christel House and Solar Powered Learning Labs, but specific technology training courses (such as software development, web design, web development and computer programming) are available for free to anyone with a web connection. In fact, just take a look of all these free online resources. Some of the coursework even comes from prestigious US and British schools.
Companies from the US, Europe and other nations are always interested in finding competent workers that can comfortably work for less money; and
- The web allows many people to work remotely
What Does this Mean for Your Customers?
Simply put, this could mean more opportunity for them and more wealth coming into your financial institution.
1. Customers can learn a new skill that is in demand and specific like:
Web programming in Ruby on Rails,
Mobile game design or app design, or
- Social media marketing
2. Customers can start a business and train locals to learn these skills and hire them out to international buyers through freelance job boards etc.
3. Business owners can train their current staff to have skills in accounting, marketing, business management and technology that will help to expand their businesses without paying the extra salary to hire a person trained in a traditional school
The opportunities that technology makes available to your customers and their families are too amazing to ignore. By expanding your customers’ resources, you will improve your business.
Therefore,why not consider making your customers aware of these resources? If your customers don’t have online access, consider buying 10-20 used computers and create computer labs they can use to go online and take courses to improve their lives. Because in the end, it would cost you very little and you could change so much.