Poland’s mBank has invested an estimated $19 million USD in a complete reorganisation of their current branch delivery network to optimise their sales network, reduce costs and improve consumer engagement through the implementation of new technology.
This massive project will see a strategic overhaul of their current branches with a heavy focus on the specific customer’s needs and new technology to create greater personalisation and operation efficiency.
Smaller branches will be relocated to shopping malls to support quicker and simplified acquisition and communication of financial services such as on the spot issuance of payment cards, quick cash loans and cash handling.
Integration of new technology such as video terminals for video conferencing, digital touchscreens and interactive technology devices will facilitate greater consumer interaction, self-service information gathering and also improve user perception and brand image.
Jacek Iljin, Director of mBank offers insights and recommendation to bankers who are looking to restructure their current delivery network.
Read the full article written by Jim Marous published on The Financial Brand here.