You can do this in the beginning, during your first contact with them, or you can do it once they’ve started budgeting and taking advantage of one or several of your products.
You will find that many of your customers don’t consider themselves businessmen or women and are typically grateful simply to have a reliable job. However, many are accomplished and/or experienced workers that can easily turn life experience, a career or a skillset into additional side work(or even a full-fledged company), one day. It’s important to share with your customers that they do have the wisdom to run a business, if they have the right training and guidance.
However, when it comes to starting a new business, most entrepreneurs make a mistake by choosing a business model that just isn’t profitable. So, while it’s true that it’s a great idea to help your regular customers turn into business owners, it’s also important to teach them how to recognize a good micro-business; and also to teach them how to launch that business properly.
What are Some Micro-Business Ideas that Might Help to Reach and Empower Underserved Markets?
- Temporary staffing agencies for local small to medium sized businesses,
- Software training,
- Financial services training like for financial careers in accounting, grant or loan application preparation, and tax preparation,
- Financial services like accounting, grant or loan application preparation, and tax preparation,
- Job site food services,
- B2B mobile product and computer sales, repair and consulting,
- IT and IT training,
- Translation services,
- Contracting and skilled labor,
- Baking staple foods like breads and muffins,
- Affordable eldercare and childcare,
- Cleaning cars and homes, and of course
- Taking their current job and turning it into a spinoff business
What Could Your Program Offer?
- Offer classes to guide them in writing a business-plan,
- Review their business plans and make useful recommendations,
- Offer classes in marketing and advertising,
- Offer vouchers for free business services like printing, food services and courier services etc.
- Encourage business relationships throughout the community with coupons, vouchers and events.
- Offer simple to understand business and money management classes so they don’t go into business with blinders on. They should know what to expect.
- If their credit is too bad to offer seed money, work with them improve their credit, learn money management and start their new businesses asap.
Teaching members of your community how to run their own businesses will improve their families and make your community better. There’s no reason not start developing your bank’s outreach program today!