A research conducted by Institute for Money, Technology & Financial Inclusion (IMTFI) on Ghanaian rural women trader’s cognitive understanding and perception of mobile phones and money system has revealed key insights on mobile technology.
These are some of the key findings of the research:
77% of the traders are mobile phone users and have been using for a period between 1 to 5 years
Poor network connectivity is the biggest challenge for traders
82% of the traders are unaware of the existence of mobile money or its perceived risks
Mobile money systems remain largely unknown to the traders due to the lack of communication infrastructure to support efficient money transfer
Only 2% of the traders use mobile money and their use is only limited to sending/receiving of money to schools, relatives but not for trade
Traders use their mobile phones as an easier and cheaper means of communication to setup meeting arrangement and discuss price
- Traders profits increased as a result of reduced cost and time on traveling
Read the full article written by IMTFI researchers Dennis Chirawurah, Deborah Elzie, and Seidu Al-hassan published on IMTFI here.
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