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EARN App – Helping Low Income Populations Start A Lifetime of Saving

EARN App - Helping Low Income Populations Start A Lifetime of Saving

Sometimes the biggest obstacle to building financial independence and freedom is the daily habits that you form. Even people that have regular income, low expenses and the ability to save sometimes don’t do so because of their educational experiences and daily habits. Instead, they use expensive cheque cashing stores and keep all their money in cash. In fact, there are ways to break this cycle. Some financial institutions are now working with tech developers to build innovative mobile apps that teach savings.

Today, over 80% of adults in America have smartphones. Even if they are relatively low income, they typically have the ability to download and operate apps. EARN is one of the most popular apps serving low income individuals. This app has the goal of helping people learn about basic savings habits and change their daily practices. The app encourages people to start very small and make it a regular habit.

Additionally, the app has several features including setting goals and identifying ways to save money. The app helps people easily calculate how their savings will accumulate over time so that they can reach the financial goals that they seek.

Many financial institutions are now partnering with the EARN app to get customers or potential customers to improve their savings habits. This app is a win-win because the individuals start to make life changing habits and the financial firms increase their asset base while serving the clients. Together, these forces can help to make life much easier for low income populations and help them achieve their dreams.

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Filed Under: Blog Tagged With: Apps, Financial Institution, Savings

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Fern Software's blog aims to provide articles, expert opinions and case studies that will help inclusive financial institutions respond to a rapidly-changing marketplace, based around what we see as the main “pillars of successful inclusive business”: customer-centric product design; strategic direction; sustainability through technology; effective financial management; social impact; and compliance.

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