Here are 3 things you can do to make your institution’s financial services education program successful:
Banking, credit, finance, and money are closely connected to a feeling of trust. New technologies like mobile banking present an unprecedented opportunity to serve a portion of the 2 billion unbanked worldwide, but to educate an underserved population about how this technology benefits them, they must believe they are receiving information from someone who has their interests in mind.
Meet participants where they are today
One of the most challenging tasks for any group facilitator is to react to a diverse group of people with varying needs and wants in a way that immediately engages them. Never let the “we are here for you” message slip away. Ask questions about the participants’ situations, goals, wishes, wants, and needs. Respond to that feedback immediately. Refer to it frequently throughout the session in a respectful and thankful tone.
Keep it short
The average attention span of an interested and engaged adult is 45 minutes. Get right to the point. Remember that in a room of ten people, a facilitator is presenting information that may travel to 100 people through word of mouth. Show the group immediate benefits. Offer value and prepare to see results.
Providing much-needed banking services to an underserved population through community education initiatives puts a community-based business in a unique position to gain the confidence of a previously apprehensive or even disinterested population. When strengthening the economic health of a group of people is the goal, education is a necessary component.