As online financial trends shift, banks everywhere are looking for new ways to keep clients engaged. Especially in the mobile sphere. Mobile banking is what today’s population really wants. Fast, easy, with an app-powered dashboard to handle all their banking needs on the go. Even so, competition is high and keeping your clients engaged can be a challenge. Especially for underbanked populations who may only open their banking app a few times a month to take care of the essentials.
So how can you get a leg-up on the competition and boost mobile banking engagement? Add value for busy working parents; the premier consumer of banking services who could really use all the free tools they can get. The more you can add value for parents, the more engaged clients from all walks of life will become in your app and in your banking brand. While we’ve talked about grocery programs and education incentives, what about getting the little ones involved? Free math games on your banking app is the ideal way to both catch the interest of your future clients and keep your app open 24/7 on parental phones.
Why Integrate Math Games Into Your Banking Mobile App?
We know, it’s never been done before. It may sound totally crazy. But disruptive innovation is what today’s competitive markets are all about. The value of making children’s games a part of your serious banking app may seem elusive at first, but the benefits are surprisingly profound.
Cultivating Future Bank Clients
First, the children of today are the clients of tomorrow. Modern children are playing phone games as soon as they are old enough to tap. The smartphone is now the go-to way to keep toddlers to teenagers from fidgeting while waiting with their parents. In doctor’s offices, in the grocery store, or at home instead of watching television. Children who learn to recognise and trust your banking brand are also more likely to bank with you when they open their first accounts as teens and young adults.
Becoming a Part of the Family Routine
Second, the more frequently your app is open on a parent’s phone, the more likely they are to use it. When parents close their child’s game and they default back to their banking dashboard, they will think more about the accounts. They may take more time to explore the mobile options, and even sign up for additional programs related to parenting once they are engaged and paying attention. Your app can become an integral part of the family routine if household children are constantly playing math games through the mobile banking app.
Teaching Math is Inherently Valuable
Third, who doesn’t want the next generation to learn math skills at an earlier age. You have the opportunity to become an education trend-setter. To introduce both basic math skills and the early fundamentals of smart financial management to a new generation of future clients. Not only is developing an integrated math game great press for your brand, it’s also a positive intellectual influence on the children of today.
Developing Your Banking App Math Games
What’s even better is that integrating a math game, or several skill-tiered games, is not a difficult task to achieve. All you need is an easy-to-find menu that launches the mini-game and a small game-dev team. Game design and development can be handled in-house by your bank app developers (who will probably be delighted) or outsourced to a professional small games studio.
While you may start small with simple toddler counting games or basic multiplication and division. But you can also take it beyond that to create games that teach the fundamentals of banking and financial management. You might make a small shop-owner simulator, a bank teller game, or any number of interactive themes that get kids tapping their way to higher education.
And when these kids to better at school because they were playing with your mobile banking app at home? You know you’ll start to get serious parental endorsements.
While other banks are struggling to keep clients engaged, it’s the disruptive trend-setters that are stealing the show. Put some thought into integrating games and other innovative and engaging features into your core app for mobile banking. Get your clients opening the app for reasons other than checking their accounts and watch their engagement in their personal finances take off as a result.
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