The power of social media marketing is transformative and impacts all areas of our lives. In order to help both credit unions and retail banks learn more about the potential of using social media to market their services, the organisers of the BankSocial Media Conference, slated for April 7-8 in Newark, New Jersey, envisage this event as the forum to light the initial spark in an important movement affecting the banking industry.
#BankSocial (the event’s hashtag) purports to be more than simply a conference. It intends to launch the retail banking industry into the future by teaching banks and credit unions of all sizes how to use social media to communicate powerfully, effectively and authentically in order to drive new business and – most importantly – increase revenue. John Siracusa, a popular industry speaker, founded and created #BankSocial, the first banking conference solely dedicated to content marketing and social media. American Banker, CB Insight, BAI and other financial publications feature Siracusa’s innovation articles.
The BankSocial conference intends to gather CEOs who are changing the marketing game for retail banks and credit unions. The conference, as it is planned, is the only event dedicated to social media and content marketing solely for banks and credit unions. Social media within retail banking is still in its infancy, but organizers are designing #BankSocial to impart profitable strategies. Regulations make social media somewhat dangerous or, at least, challenging for this industry. BankSocial will provide resources to bring successful social media strategies back to local institutions.
Organizers report that social media and other inbound marketing strategies can generate 54% more leads than traditional paid marketing. That delivers below average cost per lead, leading average companies to save $20,000 a year. This conference will point out where to invest in and where to dedicate resources to realize similar results.
83% of marketers believe that the innovative applications of social media encourage client engagement, making it important to their business. That surge in popularity only continues to increase.
Registration is open for the #BankSocial Media Conference. Prospective attendees can review the complete agenda here or learn more about this important gathering and its overall mission at www.banksocialmediaconference.com